Elegance, classicism and modernity.

One out of three men wears, has worn or will wear Azzaro.

Azzaro Pour Homme has built its success since 1978 on the values of Italian-style seduction and refinement. One man emerged as the only choice to incarnate the sophisticated Latin style of this emblematic perfume: an eternal womanizer, a man who loves women, a “Latin lover”… A dark-haired man with brooding good looks and manifest innate sensuality, a sexy personality and a fighter’s energy. The brand has chosen Enrique Iglesias to incarnate, as of October 2009, the charismatic seduction of Azzaro Pour Homme. Spurred by Michel Mallard, the campaign’s Art Director, the new visual for Azzaro Pour Homme revisits the myth of the “ladies’ man” by infusing it with the modernity and magnetism seen through the lens of the renowned photographer Steven Klein.