“Enrique Iglesias is the perfect embodiment of the broodingly good-looking Latin lover…”

Today, Azzaro chose an internationally known face to incarnate its emblematic fragrance, Azzaro Pour Homme, and its latest creation, the Elixir. What do you think of this new strategy?
“I think that this was a wise choice. I am thrilled because Azzaro is revamping a fragrance as emblematic as Azzaro Pour Homme. In my opinion, Enrique Iglesias is the incarnation of the brand’s iconic product, which was in a need of second youth.”

What do you think of the choice of Enrique Iglesias?
“I think that he was an excellent choice because he is the very embodiment of the broodingly good-looking Latin lover… And, what’s more, his lineage and the way he was able to assert himself in his own right, bringing to bear his own personality, make him even more fascinating.”

You are Argentinean. Enrique Iglesias sings the praises of his Latin American audiences, especially those from Argentina. He describes them as “really good”, meaning very active and participating in his concerts (knowing his songs by heart, etc…)? How do you explain this distinction? “In Argentina, Julio (his father) is a real icon and I admire the way Enrique was able to supplant the paternal image in order to find his own style, and show his many talents. Argentineans are fond of seduction; it seems evident that they are susceptible to his charm.”

How does the new Azzaro Pour Homme visual make you feel? And what about the Elixir?
“I like Steven Klein’s work a lot and the new visuals, which are both present-day and timeless. “