+ December 13, 2009
AZZARO POUR HOMME CAMPAIGN WITH ENRIQUE IGLESIAS
Elegance, classicism and modernity.
One out of three men wears, has
worn or will wear Azzaro.
Azzaro Pour Homme has built its
success since 1978 on the values of Italian-style seduction and
refinement. One man emerged as the only choice to incarnate the
sophisticated Latin style of this emblematic perfume: an eternal
womanizer, a man who loves women, a “Latin lover”… A dark-haired man
with brooding good looks and manifest innate sensuality, a sexy
personality and a fighter’s energy. The brand has chosen Enrique
Iglesias to incarnate, as of October 2009, the charismatic seduction of
Azzaro Pour Homme. Spurred by Michel Mallard, the campaign’s Art
Director, the new visual for Azzaro Pour Homme revisits the myth of the
“ladies’ man” by infusing it with the modernity and magnetism seen
through the lens of the renowned photographer Steven Klein.